Elite Sports Business

Elite Sports Business

Elite sports. Inspiring to many of us. The continual search for faster, higher, longer and more accurate. Do we understand how exceptional performances are established? What’s driving the elite coach?  What exactly is going round in his or her mind? Which guiding principles are leading the effort? Before, during and after. And what exactly sets the elite coach apart from thousands of other coaches?


High Performing Businesses. Inspiring to many of us. The continual search for faster, cheaper, safer and healthier. Do we understand how exceptional business success is established? What is driving leadership? What exactly is going round in the minds of leaders on various levels in the organisation? Which guiding principles are leading the path to success? Before, during and after. And what exactly sets the successful leader apart from thousands of other leaders?


Elite sports and business are driven by empirical science. Knowledge gained by experimenting. Usually developped in small, isolated environments of training groups or operational teams. And certainly not meant to share with others. Why educate the competition?


Athletes and teams don’t last for ever. On the contrary. Coaching and leadership careers may last longer. In the end however, even the very best coach will trade places with new talented successors. The real star performers are honoured with biographies. The majority of highly succesfull coaches and leaders silently move to the background. And in the end, will be forgotten.


It’s our mission to catch, capture and share the knowledge and experience of truly great leaders in sports and business. In an accessible, easy to grasp and inspiring way.  By doing that,  great leaders receive the credits they earn. So they may act as Giants, providing a shoulder to the younger generation to stand on, enabling them to look even further.


Performance climate

Arnoud is a trustworthy partner, a sensitive teamplayer and an effective coach. In a short period of time he is able to create a climate of high performance in a diverse team of professionals. His facilitation led the team to take responsibility and meet a number of very challenging goals. - Saskia van Es, Leader Social Enterprise KPN

Performing in the Matrix

Arnoud understands how work gets done in large functional organisations, ie. process ownership vs line accountability. His outstanding strength however is observing how differrent members of the team function in the matrix leading to effective individual coaching and performance improvement for the whole organisation. Roelf Venhuizen, Sitemanager Shell Chemicals Moerdijk

Fun & Success

Two words summarize my experience of working with Arnoud: fun and success. Arnoud is a skilled analyst and a brilliant facilitator with a strong focus on business results. Above all he is able to guide leaders and teams to unknown levels of performance in a both confrontational and pleasant manner. - Juan Pablo Ortiz, Senior Consultant YesP

Go the extra mile

Due to his genuine interest in people, his integrity and his listening capacities Arnoud is able to facilitate both C-level management and their teams to grow and go the extra mile. In a workshop facilitated by Arnoud every voice will be heard and respected and people will leave the room energized, focused and determined to succeed. - Cynthia Leest, Marketing Specialist Consafe Logistics

Creative professional

One of these rare, authentic professionals. Someone brave enough to give you what you need, which at fist sight might not appear what you've asked for. Someone who will stick with you as a creative professional but most of all as an integer and profound personality. - Enrika Hens, Regional LEAN coach EU&AF Shell Downstream Manufacturing