Ambition and Focus

Ambition and Focus

Where everything begins: AMBITION AND FOCUS
How do you harmonize business and personal ambitions in a common perspective that is enthusiastically advocated by all team members?


Are you leading a team?

  • Do you find it difficult to articulate the team’s ambition in crisp and powerful words?
  • Are vision, mission and strategy beliefs more alive on paper than in hearts and minds?
  • Is there disagreement about the team’s best direction?
  • Does the team struggle to set priorities or to say ‘no’?
  • Do you believe your team has untapped potential?


Professionals are driven by honour and want to deliver high quality work
Without clear direction and objectives, professionals withdraw and choose their own paths.  The team drifts  into a collection of autonomous islands, each with its own ambition and focus.  Valuable energy is lost, potential is wasted and talented professionals lose motivation.


Ambition and focus make leading a team easier and more enjoyable
Priorities are set more easily and and difficult choices are made smoother. A shared ambition offers each professional the opportunity to make a unique contribution, which adds meaning and increases motivation. With all noses in the same direction, teamwork improves  and individual talents flourish.


Ambition and focus work like a magnet
People with similar ambitions are drawn to the team. Others may feel uncomfortable and reconsider their place in the team. A shared ambition and a clear focus ensure that a team attracts the professionals it needs.


We help you and the team to achieve a shared ambition and a clear focus
As a leader, you lead the dance. We facilitate your moves as you guide the team to turn business and personal ambitions into a shared perspective.  We help you create an atmosphere where everyone is engaged and participates energetically. These ambition and focus create a foundation and stepping stone for a team to reach higher than ever before.



Ambtion and focus turn a group into a team. It ensures the team

  • achieves more with less energy
  • actively uses  and develops each others talents
  • dares to set ambitious targets
  • sets clearer priorities with greater ease
  • feels personally engaged and responsible
  • attracts the team members it deserves

Performance climate

Arnoud is a trustworthy partner, a sensitive teamplayer and an effective coach. In a short period of time he is able to create a climate of high performance in a diverse team of professionals. His facilitation led the team to take responsibility and meet a number of very challenging goals. - Saskia van Es, Leader Social Enterprise KPN

Performing in the Matrix

Arnoud understands how work gets done in large functional organisations, ie. process ownership vs line accountability. His outstanding strength however is observing how differrent members of the team function in the matrix leading to effective individual coaching and performance improvement for the whole organisation. Roelf Venhuizen, Sitemanager Shell Chemicals Moerdijk

Fun & Success

Two words summarize my experience of working with Arnoud: fun and success. Arnoud is a skilled analyst and a brilliant facilitator with a strong focus on business results. Above all he is able to guide leaders and teams to unknown levels of performance in a both confrontational and pleasant manner. - Juan Pablo Ortiz, Senior Consultant YesP

Go the extra mile

Due to his genuine interest in people, his integrity and his listening capacities Arnoud is able to facilitate both C-level management and their teams to grow and go the extra mile. In a workshop facilitated by Arnoud every voice will be heard and respected and people will leave the room energized, focused and determined to succeed. - Cynthia Leest, Marketing Specialist Consafe Logistics

Creative professional

One of these rare, authentic professionals. Someone brave enough to give you what you need, which at fist sight might not appear what you've asked for. Someone who will stick with you as a creative professional but most of all as an integer and profound personality. - Enrika Hens, Regional LEAN coach EU&AF Shell Downstream Manufacturing

WEB facilitates

Facilitate literally means ‘make more easy’. WEB facilitates workshops that help teams to achieve desired results fast, cost effective and collaborative. Our vision of performance is based on some simple and powerful beliefs

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Plan to Improve

A true annual plan is an improvement plan. Which initiatives will bring us closer to our ambitions? Achieving the goals is the focus. Growing as a team and as individual professionals is the way to go. A true annual plan breathes the flavours of a healthy performance climate: what are we going to do to further improve?

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Review to Learn

Plan reviews reflect the performance climate in which a team operates. How focused and sharp is the team when reviewing their own performance? Learning is key. ‘What’ and ‘why’ are more important than ‘who’. The way issues are examined and discussed is as important as the issue itself. And finally, the future is more exciting than the past.

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WEB Performance